rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová strategie hotelu Panorama
  title info:
    title: Marketing strategy of the hotel Panorama
  name:
    name part: Prokešová, Růžena
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Horák, Jiří
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 76 s., 1 s. obr. přílohy
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Práce bude přístupná pouze v rámci univerzity od 12.05.2011
  subject:
    topic: strategie
  subject:
    topic: hotelové služby
  subject:
    topic: konkurence
  subject:
    topic: marketingový mix
  subject:
    topic: podpora prodeje
  subject:
    topic: poslání hotelu
  subject:
    topic: produkt
  subject:
    topic: segmentace trhu
  subject:
    topic: SWOT analýza
  subject:
    topic: strategy
  subject:
    topic: hotel services
  subject:
    topic: competition
  subject:
    topic: marketing mix
  subject:
    topic: sales promotions
  subject:
    topic: mission
  subject:
    topic: product
  subject:
    topic: market segmentation
  subject:
    topic: SWOT analysis
  identifier: http://hdl.handle.net/10563/1709
  access condition: Práce bude přístupná pouze v rámci univerzity od 12.05.2011
  record info:
    record identifier: zp3977