rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategie rozvoje Města Slavičín v oblasti cestovního ruchu
  title info:
    title: Strategy focused on development of tourist trade in town Slavičín
  name:
    name part: Plášková, Lenka
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Schneider, Jaromír
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 78 s., 8 s. obr. příloh.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Práce bude přístupná pouze v rámci univerzity od 12.05.2011
  subject:
    topic: Marketing
  subject:
    topic: cestovní ruch
  subject:
    topic: marketingový mix
  subject:
    topic: analýza
  subject:
    topic: marketingový výzkum
  subject:
    topic: marketingová strategie
  subject:
    topic: rozvoj cestovního ruchu
  subject:
    topic: propagace
  subject:
    topic: cíle
  subject:
    topic: efektivnost
  subject:
    topic: rizika
  subject:
    topic: Marketing
  subject:
    topic: tourist trade
  subject:
    topic: marketing mix
  subject:
    topic: analysis
  subject:
    topic: research on marketing
  subject:
    topic: marketing strategy
  subject:
    topic: development of tourist trade
  subject:
    topic: promotion
  subject:
    topic: aims
  subject:
    topic: effectivity
  subject:
    topic: possible risks
  identifier: http://hdl.handle.net/10563/485
  access condition: Práce bude přístupná pouze v rámci univerzity od 12.05.2011
  record info:
    record identifier: zp3968