rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová komunikace baget značky Simply Fresh u cílové skupiny studenti SŠ a VŠ
  title info:
    title: Marketing Communications of Simply Fresh Baguettes Focused on Students of High Schools and Universities
  name:
    name part: Vybíral, Lukáš
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Čada, Jan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2015
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 70 s.
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: marketingový mix 4P
  subject:
    topic: marketingová komunikace
  subject:
    topic: komunikační mix
  subject:
    topic: ben-chmarking
  subject:
    topic: SWOT analýza
  subject:
    topic: PEST analýza
  subject:
    topic: BCG matice
  subject:
    topic: marketingový výzkum
  subject:
    topic: marketing
  subject:
    topic: marketing mix 4P
  subject:
    topic: marketing communications
  subject:
    topic: promotional mix
  subject:
    topic: ben-chmarking
  subject:
    topic: SWOT analysis
  subject:
    topic: PEST analysis
  subject:
    topic: BCG matrix
  subject:
    topic: marketing research
  identifier: http://hdl.handle.net/10563/33770
  access condition: Bez omezení
  record info:
    record identifier: zp39608