rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Využití marketingového mixu pro zlepšení konkurenceschopnosti minipivovaru XY
  title info:
    title: Usage of Marketing Mix for Competitiveness Increase of Microbrewery XY
  name:
    name part: Grmolcová, Alžběta
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vaněk, Jiří
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2015
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 78 s. (124 034 znaků)
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketingový mix
  subject:
    topic: konkurence
  subject:
    topic: minipivovar
  subject:
    topic: SWOT analýza
  subject:
    topic: IFE/EFE analýza
  subject:
    topic: PESTLE
  subject:
    topic: benchmarking
  subject:
    topic: Marketing Mix
  subject:
    topic: Competitivness
  subject:
    topic: Microbrewery
  subject:
    topic: SWOT analysis
  subject:
    topic: IFE/EFE analysis
  subject:
    topic: PESTLE analysis
  subject:
    topic: Benchmarking
  identifier: http://hdl.handle.net/10563/33677
  access condition: Bez omezení
  record info:
    record identifier: zp39484