Projekt implementace CRM v podniku SLOVMAG a.s. Lubeník - Spišák, Peter (2006)
Studijní obor: Management a marketing
Studijní obor: Management and Marketing
Ústav: Ústav managementu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: CRM-Marketing-zákazník-lojalita-plánovanie-controlling-výskum-Marketingový mix-SWOT analýza; Script elaborates CRM analysis of relation between vendor and customer. It focuses at relation and loyalty of customers in company SLOVMAG a.s. Lubeník. There is elaborated the problem of corporate planning and controlling. In practical part is described Company SLOVMAG a.s I have focused at the planning; controlling and suggested project of customer's satisfaction. Project of customer's satisfaction is elaboration of products catalogue in electronic version. The main purpose is a capability of company to apply and take advantage of the product in company sales strategy and apply it to the praxis; diplomová práce