rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingové komunikace léčebných služeb společnosti Lázně Luhačovice, a.s. na rakouském trhu
  title info:
    title: Project on Marketing Communication of Medical Services of Spa Luhačovice, a.s. on the Austrian Market
  name:
    name part: Lekešová, Martina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Staňková, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2015
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 125 s.(176 273 znaků)
  note: Studijní obor: Management ve zdravotnictví
  note: Studijní obor: Health Services Management
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing služeb
  subject:
    topic: lázeňský produkt
  subject:
    topic: marketingová komunikace
  subject:
    topic: strategie marketingové komunikace
  subject:
    topic: marketingová situační analýza
  subject:
    topic: Marketing services
  subject:
    topic: spa product
  subject:
    topic: marketing communication
  subject:
    topic: marketing communication strategy
  subject:
    topic: marketing situation analysis
  identifier: http://hdl.handle.net/10563/33491
  access condition: Bez omezení
  record info:
    record identifier: zp39213