rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Návrh využití vybraných marketingových aktivit za účelem zvýšení prodeje výrobku X
  title info:
    title: Proposal of Selected Marketing Activities for Increasing the Sales of the Product X
  name:
    name part: Sedlářová, Jana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pilík, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2015
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 104 s. (169 941 znaků).
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingová komunikace
  subject:
    topic: internetový marketing
  subject:
    topic: doplňky stravy
  subject:
    topic: prodej
  subject:
    topic: distribuce
  subject:
    topic: marketing communications
  subject:
    topic: internet marketing
  subject:
    topic: dietary supplements
  subject:
    topic: sale
  subject:
    topic: distribution
  identifier: http://hdl.handle.net/10563/33449
  access condition: Bez omezení
  record info:
    record identifier: zp39156