rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt zvýšení celkové spokojenosti zákazníků vybraného internetového obchodu
  title info:
    title: Project of Customer's Overall Satisfaction Improvement in Selected Online Store
  name:
    name part: Lobotka, Tomáš
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pilík, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 116 s. (188 371 znaků)
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Zákazník
  subject:
    topic: spokojenost
  subject:
    topic: internetový obchod
  subject:
    topic: e-commerce
  subject:
    topic: SWOT analýza
  subject:
    topic: marketingový výzkum
  subject:
    topic: zvýšení spokojenosti
  subject:
    topic: loajalita
  subject:
    topic: Customer
  subject:
    topic: satisfaction
  subject:
    topic: online store
  subject:
    topic: e-commerce
  subject:
    topic: SWOT analysis
  subject:
    topic: marketing research
  subject:
    topic: an increase of satisfaction
  subject:
    topic: loyalty
  identifier: http://hdl.handle.net/10563/38599
  access condition: Bez omezení
  record info:
    record identifier: zp39147