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00000ntm a22000007u 4500 |
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zp39117 |
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|a cze
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| 100 |
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|a Minaříková, Lucie
|4 dis
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| 245 |
1 |
0 |
|a Projekt zvýšení konkurenceschopnosti penzionu Alpenheim
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| 246 |
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|a The Project for Improving the Competitiveness of the Pension Alpenheim
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| 260 |
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|c 2015
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| 300 |
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|a 88 s. (130 066)
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a konkurence
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| 653 |
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|a marketing služeb
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| 653 |
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|a PESTLE analýza
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| 653 |
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|a PPC reklama
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| 653 |
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|a cestovní kanceláře
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| 653 |
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|a competition
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| 653 |
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|a marketing services
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| 653 |
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|a PESTLE analysis
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| 653 |
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|a PPC advertising
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| 653 |
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|a travel agencies
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Kubík, Josef
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
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|u http://hdl.handle.net/10563/33424
|y Plný text v Digitální knihovně UTB
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