rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt podpory propagace cestovní kanceláře Ancora
  title info:
    title: The Project of Promotional Support for The Travel Agency Ancora
  name:
    name part: Konupčíková, Klára
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kubík, Josef
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 89 s., 2 s. obr. příloh.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: cestování
  subject:
    topic: cestovní ruch
  subject:
    topic: cestovní kancelář
  subject:
    topic: cestovní agentura
  subject:
    topic: incoming
  subject:
    topic: outgoing
  subject:
    topic: destinace
  subject:
    topic: marketing
  subject:
    topic: marketingový výzkum
  subject:
    topic: marketingová komunikace
  subject:
    topic: propagace
  subject:
    topic: marketingový mix
  subject:
    topic: propagační mix
  subject:
    topic: propagační materiály
  subject:
    topic: traveling
  subject:
    topic: tourism
  subject:
    topic: travel agency
  subject:
    topic: incoming
  subject:
    topic: outgoing
  subject:
    topic: destination
  subject:
    topic: marketing
  subject:
    topic: marketing research
  subject:
    topic: marketing comunication
  subject:
    topic: promotion
  subject:
    topic: marketing mix
  subject:
    topic: promotion mix
  subject:
    topic: promotional materials
  identifier: http://hdl.handle.net/10563/1136
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp3895