rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingového plánu firmy ETIFLEX, s.r.o
  title info:
    title: The project of a marketing plan for the company ETIFLEX, s.r.o
  name:
    name part: Hotař, Bronislav
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Chovancová, Miloslava
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 96 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: Marketing
  subject:
    topic: strategie
  subject:
    topic: firma
  subject:
    topic: cena
  subject:
    topic: trh
  subject:
    topic: produkt
  subject:
    topic: zákazník
  subject:
    topic: příležitost
  subject:
    topic: hrozba
  subject:
    topic: přednost
  subject:
    topic: slabina
  subject:
    topic: plán
  subject:
    topic: Marketing
  subject:
    topic: strategy
  subject:
    topic: firm
  subject:
    topic: price
  subject:
    topic: market
  subject:
    topic: product
  subject:
    topic: customer
  subject:
    topic: opportunity
  subject:
    topic: threat
  subject:
    topic: strength
  subject:
    topic: weakness
  subject:
    topic: plan
  identifier: http://hdl.handle.net/10563/1147
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp3859