Projekt změny Business-to-business marketingu ve společnosti Slovanet - Dian, Jozef (2006)
Studijní obor: Management a marketing
Studijní obor: Management and Marketing
Ústav: Ústav managementu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: Business-to-business marketing; B2B; Business-to-customer marketing; B2C; One-to-one marketing; Customer Relationship Management; CRM; diplomová práce