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00000ntm a22000007u 4500 |
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zp38062 |
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|a ger
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| 100 |
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|a Vondruška, Matěj
|4 dis
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| 245 |
1 |
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|a Erfolgskontrolle von Public Relations-Maßnahmen durch PR-Evaluation
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| 246 |
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|a Success Control of Public Relations Measure through PR - Evaluation
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| 260 |
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|c 2015
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| 300 |
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|a 61 s. (82470 znaků)
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| 500 |
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|a Studijní obor: Německý jazyk pro manažerskou praxi
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| 500 |
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|a Studijní obor: German for Business Administration
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| 500 |
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|a Ústav: Ústav moderních jazyků a literatur
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Humanities
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| 506 |
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|a Bez omezení
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| 653 |
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|a Erfolg
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| 653 |
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|a Evaluation
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| 653 |
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|a Kommunikation
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| 653 |
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|a Marketing
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| 653 |
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|a Methode
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| 653 |
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|a Modell
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| 653 |
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|a Öffentlichkeit
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| 653 |
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|a Public Relations
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| 653 |
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|a Wirksamkeit
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| 653 |
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|a Wirkung
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| 653 |
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|a Ziele
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| 653 |
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|a communication
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| 653 |
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|a effect
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| 653 |
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|a evaluation
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| 653 |
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|a impact
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| 653 |
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|a marketing
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| 653 |
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|a methods
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| 653 |
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|a model
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| 653 |
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|a public
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| 653 |
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|a public relations
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| 653 |
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|a success
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| 653 |
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|a targets
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| 655 |
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|a bakalářská práce
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| 700 |
1 |
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|a Simon, Gerhard
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Humanities
|4 dgg
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| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/31660
|y Plný text v Digitální knihovně UTB
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