|
|
|
|
| LEADER |
00000ntm a22000007u 4500 |
| 001 |
zp3804 |
| 041 |
|
|
|a cze
|
| 100 |
1 |
|
|a Číž, Roman
|4 dis
|
| 245 |
1 |
0 |
|a Marketingová analýze odvětví a projekt marketingové strategie
|
| 246 |
|
|
|a Marketing analysis of sector and project of marketing strategy
|
| 260 |
|
|
|c 2006
|
| 300 |
|
|
|a 98 s.
|
| 500 |
|
|
|a Studijní obor: Management a marketing
|
| 500 |
|
|
|a Studijní obor: Management and Marketing
|
| 500 |
|
|
|a Ústav: Ústav managementu
|
| 500 |
|
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|
| 500 |
|
|
|a Tomas Bata University in Zlín. Faculty of Management and Economics
|
| 506 |
|
|
|a Práce bude přístupná pouze v rámci univerzity od 12.05.2008
|
| 653 |
|
|
|a marketingová analýza
|
| 653 |
|
|
|a makrookolie
|
| 653 |
|
|
|a mlieko spracujúce odvetvie
|
| 653 |
|
|
|a Porterov model
|
| 653 |
|
|
|a dodávatelia
|
| 653 |
|
|
|a odberatelia
|
| 653 |
|
|
|a hrozba substitútov
|
| 653 |
|
|
|a hrozba vstupu nových spoločností
|
| 653 |
|
|
|a konkurencia. SWOT analýza
|
| 653 |
|
|
|a kľúčové faktory úspechu
|
| 653 |
|
|
|a implementácia
|
| 653 |
|
|
|a stratégia
|
| 653 |
|
|
|a strategická kontrola
|
| 653 |
|
|
|a marketing analysis
|
| 653 |
|
|
|a macro environment
|
| 653 |
|
|
|a milk processing sector
|
| 653 |
|
|
|a Porter model
|
| 653 |
|
|
|a suppliers
|
| 653 |
|
|
|a customers
|
| 653 |
|
|
|a risk of substitutes
|
| 653 |
|
|
|a new companies market entrance
|
| 653 |
|
|
|a competitors
|
| 653 |
|
|
|a SWOT analysis
|
| 653 |
|
|
|a key success factors
|
| 653 |
|
|
|a implementation
|
| 653 |
|
|
|a strategy
|
| 653 |
|
|
|a strategic control
|
| 655 |
|
4 |
|a diplomová práce
|
| 700 |
1 |
|
|a Ďaďo, Jaroslav
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
|
| 710 |
2 |
|
|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
|
| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/874
|y Plný text v Digitální knihovně UTB
|
