rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt zavedení obchodní značky SiDoma INTERIER studio na slovenský trh
  title info:
    title: The Project of Introducing the Brand of SiDoma INTERIER Studio on the Slovak Market
  name:
    name part: Marinčáková, Simona
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Chovancová, Miloslava
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 121 s. (210 202 znaků)
  note: Studijní obor: Management a marketing, specializace Design management
  note: Studijní obor: Management and Marketing, Specialization: Design Management
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Značka
  subject:
    topic: hodnota značky
  subject:
    topic: identita značky
  subject:
    topic: GE matica
  subject:
    topic: SWOT analýza
  subject:
    topic: marketingová komunikácia
  subject:
    topic: Brand
  subject:
    topic: Brand Equity
  subject:
    topic: Brand Identity
  subject:
    topic: GE Matrix
  subject:
    topic: SWOT analysis
  subject:
    topic: Marketing Communication
  identifier: http://hdl.handle.net/10563/38798
  access condition: Bez omezení
  record info:
    record identifier: zp37791