rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingového plánu firmy SHOCart, s.r.o
  title info:
    title: Project of marketing plan SHOCart company
  name:
    name part: Šildová, Kristýna
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Staňková, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 98 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketingový plán
  subject:
    topic: plánování
  subject:
    topic: analýza
  subject:
    topic: interní analýza
  subject:
    topic: externí analýza
  subject:
    topic: projekt
  subject:
    topic: cíle
  subject:
    topic: akční plány
  subject:
    topic: rozpočet
  subject:
    topic: časový harmonogram
  subject:
    topic: rizika
  subject:
    topic: Marketing plan
  subject:
    topic: scheduling
  subject:
    topic: analysis
  subject:
    topic: internal analysis
  subject:
    topic: external analysis
  subject:
    topic: project
  subject:
    topic: purposes
  subject:
    topic: action plans
  subject:
    topic: budget
  subject:
    topic: time progress chart
  subject:
    topic: diversification
  identifier: http://hdl.handle.net/10563/1265
  access condition: Bez omezení
  record info:
    record identifier: zp3737