rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Návrh marketingového plánu pro kosmetické studio Violet
  title info:
    title: The Proposal of the Marketing Plan for Beauty Salon Violet
  name:
    name part: Vaculíková, Lenka
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Solařová, Eva
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2014
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 87 s. (116 582 znaků)
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing služeb
  subject:
    topic: marketingový plán
  subject:
    topic: marketingový mix služeb
  subject:
    topic: segmentace
  subject:
    topic: analýza konkurence
  subject:
    topic: SWOT analýza
  subject:
    topic: services marketing
  subject:
    topic: marketing plan
  subject:
    topic: services marketing mix
  subject:
    topic: segmentation
  subject:
    topic: competition analysis
  subject:
    topic: SWOT analysis
  identifier: http://hdl.handle.net/10563/30643
  access condition: Bez omezení
  record info:
    record identifier: zp37148