rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Koncepce rebrandingu obchodní značky a její zavádění
  title info:
    title: Concept of Trade Mark Rebranding and its Implementation
  name:
    name part: Bodová, Andrea
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kotyzová, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2014
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 87 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Značka
  subject:
    topic: budovanie značky
  subject:
    topic: riadenie značky
  subject:
    topic: identita značky
  subject:
    topic: hodnota značky
  subject:
    topic: komunikačné nástroje
  subject:
    topic: korporátna značka
  subject:
    topic: brandingová stratégia
  subject:
    topic: banka
  subject:
    topic: hypotéka
  subject:
    topic: Brand
  subject:
    topic: brand building
  subject:
    topic: brand management
  subject:
    topic: brand identity
  subject:
    topic: brand image
  subject:
    topic: brand equity
  subject:
    topic: brand awareness
  subject:
    topic: communication tools
  subject:
    topic: corporate brand
  subject:
    topic: brand strategy
  subject:
    topic: bank
  subject:
    topic: mortgage
  identifier: http://hdl.handle.net/10563/30496
  access condition: Bez omezení
  record info:
    record identifier: zp36946