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00000ntm a22000007u 4500 |
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zp36841 |
| 041 |
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|a cze
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| 100 |
1 |
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|a Šimek, Matěj
|4 dis
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| 245 |
1 |
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|a Počítačová hra jako forma marketingové komunikace
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| 246 |
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|a Computer Game as a Form of Marketing Communication
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| 260 |
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|c 2014
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| 300 |
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|a 112 s. (157 111 znaků)
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| 500 |
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|a Studijní obor: Marketingové komunikace
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| 500 |
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|a Studijní obor: Marketing Communications
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| 500 |
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|a Ústav: Ústav marketingových komunikací
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
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| 506 |
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|a Bez omezení
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| 653 |
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|a advergame
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| 653 |
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|a advergaming
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| 653 |
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|a event marketing
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| 653 |
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|a freemium
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| 653 |
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|a free-to-play
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| 653 |
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|a gamifikace
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| 653 |
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|a herní žánry
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| 653 |
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|a in-game advertising
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| 653 |
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|a počítačová hra
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| 653 |
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|a virální marketing
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| 653 |
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|a word-of-mouth marketing
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| 653 |
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|a advergame
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| 653 |
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|a advergaming
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| 653 |
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|a computer game
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| 653 |
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|a event marketing
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| 653 |
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|a freemium
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| 653 |
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|a free-to-play
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| 653 |
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|a gamification
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| 653 |
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|a in-game advertising
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| 653 |
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|a video game
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| 653 |
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|a video games genres
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| 653 |
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|a viral marketing
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| 653 |
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|a word-of-mouth marketing
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| 655 |
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|a diplomová práce
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| 700 |
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|a Banyar, Milan
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/30429
|y Plný text v Digitální knihovně UTB
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