rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Využití uměleckých forem graffiti a streetartu v marketingové komunikaci
  title info:
    title: Use of Graffiti and Street Art in Marketing Communications
  name:
    name part: Maralík, Jakub
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Šula, Tomáš
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2014
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 178 s. (291090 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: graffiti
  subject:
    topic: street art
  subject:
    topic: umění
  subject:
    topic: marketingová komunikace
  subject:
    topic: venkovní reklama
  subject:
    topic: spotřebitelské chování
  subject:
    topic: guerilla marketing
  subject:
    topic: out-of-home média
  subject:
    topic: nová média
  subject:
    topic: veřejný prostor
  subject:
    topic: graffiti
  subject:
    topic: street art
  subject:
    topic: art
  subject:
    topic: marketing communications
  subject:
    topic: outdoor advertising
  subject:
    topic: consumer behaviour
  subject:
    topic: guerilla marketing
  subject:
    topic: out-of-home media
  subject:
    topic: new media
  subject:
    topic: public space
  identifier: http://hdl.handle.net/10563/30415
  access condition: Bez omezení
  record info:
    record identifier: zp36825