rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Nízkorozpočtová komunikační kampaň
  title info:
    title: Low-cost Communication Campaign
  name:
    name part: Ježek, Josef
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Šula, Tomáš
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2014
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 60 s. (72 000 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: nízkorozpočtový marketing
  subject:
    topic: guerilla marketing
  subject:
    topic: ambientní marketing
  subject:
    topic: ambush marketing
  subject:
    topic: astroturfing
  subject:
    topic: alternative marketing
  subject:
    topic: buzz marketing
  subject:
    topic: event based marketing
  subject:
    topic: experiential marketing
  subject:
    topic: fúzní marketing
  subject:
    topic: grassroots marketing
  subject:
    topic: mosquito
  subject:
    topic: presence marketing
  subject:
    topic: virální marketing
  subject:
    topic: word-of-mouth marketing
  subject:
    topic: buzz marketing
  subject:
    topic: influencer marketing
  subject:
    topic: low-cost marketing
  subject:
    topic: guerilla marketing
  subject:
    topic: ambient marketing
  subject:
    topic: ambush marketing
  subject:
    topic: astroturf-ing
  subject:
    topic: alternative marketing
  subject:
    topic: buzz marketing
  subject:
    topic: event based marketing
  subject:
    topic: experiential marketing
  subject:
    topic: fusion marketing
  subject:
    topic: grassroots marketing
  subject:
    topic: mosquito
  subject:
    topic: presence marketing
  subject:
    topic: virální marketing
  subject:
    topic: word-of-mouth marketing
  subject:
    topic: buzz marketing
  subject:
    topic: influencer marketing
  identifier: http://hdl.handle.net/10563/30368
  access condition: Bez omezení
  record info:
    record identifier: zp36767