rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: The Project of Marketing Communication Campaign for RD Winery of RD Group
  title info:
    title: The Project of Marketing Communication Campaign for RD Winery of RD Group
  name:
    name part: Nguyen, Thi Ngoc Diep
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pilík, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 117 pages
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: integrovaná marketingová komunikace
  subject:
    topic: marketingová strategie
  subject:
    topic: marketingový mix
  subject:
    topic: PESTEL analýza
  subject:
    topic: Porterova analýza
  subject:
    topic: Ansoffova matice
  subject:
    topic: SWOT analýza
  subject:
    topic: IFE analýza
  subject:
    topic: EFE analýza
  subject:
    topic: SPACE matice
  subject:
    topic: CPM
  subject:
    topic: komunikační kampaň
  subject:
    topic: integrate marketing communication
  subject:
    topic: marketing strategies
  subject:
    topic: marketing mix
  subject:
    topic: PESTEL analysis
  subject:
    topic: Porter analysis
  subject:
    topic: Ansoff Matrix
  subject:
    topic: SWOT analysis
  subject:
    topic: IFE analysis
  subject:
    topic: EFE anal-ysis
  subject:
    topic: SPACE matrix
  subject:
    topic: CPM
  subject:
    topic: communication campaign
  identifier: http://hdl.handle.net/10563/30025
  access condition: Bez omezení
  record info:
    record identifier: zp36330