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|a eng
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|a Nguyen, Thi Ngoc Diep
|4 dis
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|a The Project of Marketing Communication Campaign for RD Winery of RD Group
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|a The Project of Marketing Communication Campaign for RD Winery of RD Group
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|c 2014
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| 300 |
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|a 117 pages
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|a Studijní obor: Management a marketing
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|a Studijní obor: Management and Marketing
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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|a integrovaná marketingová komunikace
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| 653 |
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|a marketingová strategie
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| 653 |
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|a marketingový mix
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| 653 |
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|a PESTEL analýza
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| 653 |
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|a Porterova analýza
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| 653 |
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|a Ansoffova matice
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| 653 |
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|a SWOT analýza
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| 653 |
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|a IFE analýza
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| 653 |
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|a EFE analýza
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| 653 |
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|a SPACE matice
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| 653 |
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|a CPM
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| 653 |
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|a komunikační kampaň
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| 653 |
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|a integrate marketing communication
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| 653 |
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|a marketing strategies
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| 653 |
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|a marketing mix
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| 653 |
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|a PESTEL analysis
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| 653 |
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|a Porter analysis
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| 653 |
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|a Ansoff Matrix
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| 653 |
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|a SWOT analysis
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| 653 |
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|a IFE analysis
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| 653 |
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|a EFE anal-ysis
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| 653 |
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|a SPACE matrix
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| 653 |
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|a CPM
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| 653 |
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|a communication campaign
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| 655 |
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|a diplomová práce
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|a Pilík, Michal
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/30025
|y Plný text v Digitální knihovně UTB
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