Project of Marketing Strategy for Penetrating Czech Market by Foreign Company

• Main Author: Diachenko, Olga (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2014
• Subjects: mezinárodní marketing; průmysl cukrovinek; penetrační strategie; international marketing; confectionary industry; penetration strategy; diplomová práce
• Physical Description: 112 p. (174 005 characters)
• Item Description: Studijní obor: Management a marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení