The Project of Marketing Communication Activities of Faculty of Management and Economics in Zlín for Bosnia and Herzegovina - Babović, Mirna (2014)
Studijní obor: Management a marketing
Studijní obor: Management and Marketing
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: marketingové komunikace; integrované marketingové komunikace; vysokoškolské vzdělávání; internacionalizace; Bosna a Hercegovina; marketing communications; integrated marketing communications; higher education; internationalization; Bosnia and Herzegovina; diplomová práce