The Project of Marketing Communication Activities of Faculty of Management and Economics in Zlín for Bosnia and Herzegovina

• Main Author: Babović, Mirna (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2014
• Subjects: marketingové komunikace; integrované marketingové komunikace; vysokoškolské vzdělávání; internacionalizace; Bosna a Hercegovina; marketing communications; integrated marketing communications; higher education; internationalization; Bosnia and Herzegovina; diplomová práce
• Physical Description: 107 p. (145 349 characters)
• Item Description: Studijní obor: Management a marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení