rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingové komunikace SSOU obchodu a služeb, s.o.u
  title info:
    title: project of marketing communication plan of the SSOU of the business and services
  name:
    name part: Drlíková, Kateřina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Staňková, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 86s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: trh
  subject:
    topic: marketingová komunikace
  subject:
    topic: propagační mix
  subject:
    topic: reklama
  subject:
    topic: PR
  subject:
    topic: osobní prodej
  subject:
    topic: podpora prodeje
  subject:
    topic: přímý marketing
  subject:
    topic: sponzoring
  subject:
    topic: plán marketingové komunikace
  subject:
    topic: marketingový výzkum
  subject:
    topic: SWOT analýza
  subject:
    topic: logo školy
  subject:
    topic: reklamní cedule
  subject:
    topic: reklama v kině
  subject:
    topic: reklama na internetu
  subject:
    topic: den otevřených dveř
  subject:
    topic: marketing
  subject:
    topic: trade
  subject:
    topic: marketing communication
  subject:
    topic: advertising
  subject:
    topic: PR
  subject:
    topic: sales promotion
  subject:
    topic: direct marketing
  subject:
    topic: sponsoring
  subject:
    topic: marketing communication plan
  subject:
    topic: analysis of marketing communication
  subject:
    topic: SWOT analysis
  identifier: http://hdl.handle.net/10563/649
  access condition: Bez omezení
  record info:
    record identifier: zp3620