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|a cze
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|a Altuchov, Igor
|4 dis
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|a Budování značky GETMORE, s.r.o.
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|a Brand Building GETMORE, s.r.o.
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|c 2014
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|a 83 s. (18 139 znaků)
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a Kľúčové slová: značka
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| 653 |
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|a branding
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| 653 |
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|a budovanie značky
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| 653 |
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|a povedomie
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| 653 |
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|a segmentácia
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| 653 |
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|a marketingová stratégia
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| 653 |
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|a komunikácia
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| 653 |
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|a informácie
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| 653 |
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|a brand
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| 653 |
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|a branding
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| 653 |
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|a brand building
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| 653 |
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|a recognition
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| 653 |
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|a sagmentation
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| 653 |
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|a marketing strategy
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| 653 |
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|a communi-cation
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| 653 |
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|a information
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| 655 |
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|a bakalářská práce
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| 700 |
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|a Sasínková, Martina
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/29673
|y Plný text v Digitální knihovně UTB
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