Analýza konkurenceschopnosti firmy XY

• Main Author: Fuks, Martin (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2014
• Subjects: konkurence; konkurenceschopnost; Porter analýzy; BCG matice; Benchmarking; SWOT analýza; competition; competitive ability; Porter analysis; BCG matrix; SWOT analysis; bakalářská práce
• Physical Description: 70 s. (14 252 znaků)
• Item Description: Studijní obor: Management a ekonomika; Studijní obor: Management and Economics Specialization: Enterprise Management and Economics; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení