rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza tvorby marketingové strategie služby ALS28.cz pro firmu Weomax Group s.r.o
  title info:
    title: Analysis of Marketing Strategy of Service ALS28.cz for the Company Weomax Group s.r.o
  name:
    name part: Vaněk, Vladimír
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Schneider, Jaromír
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2015
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 42 s.
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingová strategie
  subject:
    topic: SWOT analýza
  subject:
    topic: PEST analýza
  subject:
    topic: komunikační mix
  subject:
    topic: marketing služeb
  subject:
    topic: Marketing Strategy
  subject:
    topic: SWOT Analysis
  subject:
    topic: PEST Analysis
  subject:
    topic: Communication Mix
  subject:
    topic: Marketing of Services
  identifier: http://hdl.handle.net/10563/32278
  access condition: Bez omezení
  record info:
    record identifier: zp35565