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|a cze
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|a Hulínová, Martina
|4 dis
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|a Analýza konkurenceschopnosti jazykové školy Lingua, s.r.o.
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246 |
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|a The Analysis of Competitiveness of the Language School Lingua, s.r.o.
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260 |
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|c 2014
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|a 66 s. (13 428 znaků)
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500 |
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|a Studijní obor: Management a ekonomika
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500 |
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|a Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
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500 |
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|a Ústav: Ústav managementu a marketingu
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500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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506 |
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|a Bez omezení
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653 |
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|a konkurence
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653 |
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|a konkurenceschopnost
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653 |
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|a konkurenční výhoda
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653 |
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|a SWOT analýza
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653 |
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|a IFE a EFE matice
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653 |
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|a benchmarking
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653 |
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|a Porterova teorie pěti konkurenčních sil
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653 |
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|a marketingový mix
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653 |
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|a Competition
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653 |
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|a Competitiveness
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653 |
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|a Competitive Advantage
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653 |
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|a SWOT Analysis
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653 |
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|a IFE and EFE Matrix
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653 |
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|a Benchmarking
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653 |
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|a Porter's Five Forces of Competitive Position Analysis
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653 |
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|a Marketing Mix
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655 |
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4 |
|a bakalářská práce
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700 |
1 |
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|a Vaněk, Jiří
|4 ths
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710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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856 |
4 |
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|u http://hdl.handle.net/10563/29261
|y Plný text v Digitální knihovně UTB
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