rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt rozšíření výrobního portfolia firmy ABC
  title info:
    title: The Project of The Production´s Portfolio Expansion in The Company ABC
  name:
    name part: Janušová, Eva
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Staňková, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2014
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 103 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing
  subject:
    topic: marketingový mix
  subject:
    topic: marketingová komunikace
  subject:
    topic: komunikační mix
  subject:
    topic: podpora prodeje
  subject:
    topic: konkurence
  subject:
    topic: strategie
  subject:
    topic: zákazník
  subject:
    topic: PEST analýza
  subject:
    topic: Porterova analýza
  subject:
    topic: SWOT analýza
  subject:
    topic: Marketing
  subject:
    topic: marketing mix
  subject:
    topic: marketing communication
  subject:
    topic: communication mix
  subject:
    topic: sales promotion
  subject:
    topic: competition
  subject:
    topic: strategy
  subject:
    topic: customer
  subject:
    topic: PEST analysis
  subject:
    topic: Porter´s analysis
  subject:
    topic: SWOT analysis
  identifier: http://hdl.handle.net/10563/28201
  access condition: Bez omezení
  record info:
    record identifier: zp33708