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|a cze
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|a Sovová, Eva
|4 dis
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| 245 |
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|a Event marketing jako významná součást marketingové komunikace sportovního klubu
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|a Event Marketing as an Important Part of the Sports Club Marketing Communications
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|c 2014
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|a 106 s. (140 571 znaků)
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a Sportovní marketing
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| 653 |
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|a event marketing
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| 653 |
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|a event management
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| 653 |
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|a event
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| 653 |
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|a event marketingová strategie
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| 653 |
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|a fundraising
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| 653 |
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|a sportovní merchandising
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| 653 |
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|a HC Olomouc
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| 653 |
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|a Sport marketing
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| 653 |
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|a event marketing
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| 653 |
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|a event management
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| 653 |
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|a event
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| 653 |
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|a event marketing strategy
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| 653 |
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|a fundraising
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| 653 |
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|a sport merchandising
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| 653 |
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|a HC Olomouc
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| 655 |
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4 |
|a diplomová práce
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| 700 |
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|a Barešová, Petra
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/28174
|y Plný text v Digitální knihovně UTB
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