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|a cze
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|a Dočekalová, Tereza
|4 dis
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|a Projekt uvedení nového druhu piva na trh
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|a Project on Launching a New Type of Beer on the Market
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|c 2014
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|a 112 s., 6 s. (163 898 znaků)
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|a Studijní obor: Management a marketing
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|a Studijní obor: Management and Marketing, Specialization: Design Management
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a uvedení výrobku
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| 653 |
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|a komunikační mix
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| 653 |
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|a reklama
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| 653 |
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|a public relations
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| 653 |
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|a podpora prodeje
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| 653 |
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|a komunikační plán
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| 653 |
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|a product launch
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| 653 |
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|a communication mix
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| 653 |
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|a advertising
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| 653 |
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|a public relations
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| 653 |
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|a sales promotion
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| 653 |
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|a communication plan
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|a diplomová práce
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| 700 |
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|a Kozák, Vratislav
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/28153
|y Plný text v Digitální knihovně UTB
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