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|a cze
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| 100 |
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|a Filová, Markéta
|4 dis
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| 245 |
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|a Analýza využití nástrojů product placementu, sponzoringu a reklamy firmy Tescoma
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|a The analysis of using tools of product placement, sponzoring and advertisement of company Tescoma
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| 260 |
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|c 2013
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| 300 |
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|a 62 s. (63 735)
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and economics
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a marketingová komunikace
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| 653 |
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|a product placement
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| 653 |
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|a sponzoring
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| 653 |
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|a Tescoma
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| 653 |
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|a marketing communication
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| 653 |
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|a product placement
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| 653 |
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|a sponsorship
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| 653 |
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|a Tescoma
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| 655 |
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|a bakalářská práce
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| 700 |
1 |
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|a Vaněk, Jiří
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/25688
|y Plný text v Digitální knihovně UTB
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