rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Role image v marketingovém řízení firem a organizací
  title info:
    title: Role of Image in Marketing Management of Companies and Organizations
  name:
    name part: Otradovcová, Ivana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Jurášková, Olga
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2013
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 98 s. (145 740 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: public relations
  subject:
    topic: image
  subject:
    topic: corporate identity
  subject:
    topic: corporate design
  subject:
    topic: corporate culture
  subject:
    topic: corporate communication
  subject:
    topic: corporate product
  subject:
    topic: společenská odpovědnost
  subject:
    topic: SWOT analýza
  subject:
    topic: kvalitativní průzkum
  subject:
    topic: individuální hloubkové rozhovory
  subject:
    topic: polaritní profil
  subject:
    topic: CSR
  subject:
    topic: firemní dobrovolnictví
  subject:
    topic: public relations
  subject:
    topic: image
  subject:
    topic: corporate identity
  subject:
    topic: corporate design
  subject:
    topic: corporate culture
  subject:
    topic: corporate communication
  subject:
    topic: corporate product
  subject:
    topic: social responsibility
  subject:
    topic: SWOT analysis
  subject:
    topic: qualitative re-search
  subject:
    topic: individual depth interview
  subject:
    topic: polarity profile
  subject:
    topic: CSR
  subject:
    topic: company volunteering
  identifier: http://hdl.handle.net/10563/23961
  access condition: Bez omezení
  record info:
    record identifier: zp32510