|
|
|
|
| LEADER |
00000ntm a22000007u 4500 |
| 001 |
zp32460 |
| 041 |
|
|
|a slo
|
| 100 |
1 |
|
|a Porubcová, Anna
|4 dis
|
| 245 |
1 |
0 |
|a Styling oděvů, doplňků a image produktů
|
| 246 |
|
|
|a Styling of Clothing, Accessories and Product Image
|
| 260 |
|
|
|c 2013
|
| 300 |
|
|
|a 104 s. + 34 s.
|
| 500 |
|
|
|a Studijní obor: Marketingové komunikace
|
| 500 |
|
|
|a Studijní obor: Marketing Communications
|
| 500 |
|
|
|a Ústav: Ústav marketingových komunikací
|
| 500 |
|
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
|
| 500 |
|
|
|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
|
| 506 |
|
|
|a Bez omezení
|
| 653 |
|
|
|a styling
|
| 653 |
|
|
|a štylista
|
| 653 |
|
|
|a štýl
|
| 653 |
|
|
|a móda
|
| 653 |
|
|
|a segmentácia
|
| 653 |
|
|
|a značka
|
| 653 |
|
|
|a cieľová skupina
|
| 653 |
|
|
|a postoj
|
| 653 |
|
|
|a emócie
|
| 653 |
|
|
|a sémantický diferenciál
|
| 653 |
|
|
|a archetyp
|
| 653 |
|
|
|a identita
|
| 653 |
|
|
|a imidž
|
| 653 |
|
|
|a vizuál
|
| 653 |
|
|
|a vizuálny
|
| 653 |
|
|
|a dotazník
|
| 653 |
|
|
|a komunikačná kampaň
|
| 653 |
|
|
|a fotografia
|
| 653 |
|
|
|a šperk
|
| 653 |
|
|
|a doplnky
|
| 653 |
|
|
|a módny produkt
|
| 653 |
|
|
|a marketingová komunikácia
|
| 653 |
|
|
|a stratégia
|
| 653 |
|
|
|a Styling
|
| 653 |
|
|
|a stylist
|
| 653 |
|
|
|a style
|
| 653 |
|
|
|a fashion
|
| 653 |
|
|
|a segmentation
|
| 653 |
|
|
|a brand
|
| 653 |
|
|
|a target group
|
| 653 |
|
|
|a attitude
|
| 653 |
|
|
|a emotions
|
| 653 |
|
|
|a se-mantic differential
|
| 653 |
|
|
|a archetype
|
| 653 |
|
|
|a identity
|
| 653 |
|
|
|a image
|
| 653 |
|
|
|a visual
|
| 653 |
|
|
|a questionnaire
|
| 653 |
|
|
|a communication cam-paign
|
| 653 |
|
|
|a photography
|
| 653 |
|
|
|a jewelry
|
| 653 |
|
|
|a accessories
|
| 653 |
|
|
|a fashion product
|
| 653 |
|
|
|a marketing communication
|
| 653 |
|
|
|a strategy.?
|
| 655 |
|
4 |
|a diplomová práce
|
| 700 |
1 |
|
|a Jurášková, Olga
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
|4 dgg
|
| 710 |
2 |
|
|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
|4 dgg
|
| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/23655
|y Plný text v Digitální knihovně UTB
|
