rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Orientace na User Experience jako marketingová strategie
  title info:
    title: Orientation on User Experience as a Marketing Strategy
  name:
    name part: Krčmář, Jakub
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Bačuvčík, Radim
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2013
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 107 s. (163 501 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: customer experience
  subject:
    topic: e-commerce
  subject:
    topic: informační architektura
  subject:
    topic: interakční design
  subject:
    topic: marketing
  subject:
    topic: marketingová strategie
  subject:
    topic: použitelnost
  subject:
    topic: user-centered design
  subject:
    topic: user experience
  subject:
    topic: uživatelské testování
  subject:
    topic: Veneo
  subject:
    topic: customer experience
  subject:
    topic: e-commerce
  subject:
    topic: information architecture
  subject:
    topic: interaction design
  subject:
    topic: marketing
  subject:
    topic: marketing strategy
  subject:
    topic: usability
  subject:
    topic: user-centered design
  subject:
    topic: user experience
  subject:
    topic: user testing
  subject:
    topic: Veneo
  identifier: http://hdl.handle.net/10563/23706
  access condition: Bez omezení
  record info:
    record identifier: zp32449