rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Event marketing a jeho místo v komunikačním mixu
  title info:
    title: Event Marketing and its Place in the Marketing Communications Mix
  name:
    name part: Saktorová, Dominika
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Juříková, Martina
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2013
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 78 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: event marketing
  subject:
    topic: event
  subject:
    topic: ZLÍN FILM FESTIVAL
  subject:
    topic: Mezinárodní soutěž studentských filmů Zlínský pes
  subject:
    topic: Zlínský pes
  subject:
    topic: příprava kulturního eventu
  subject:
    topic: event controlling
  subject:
    topic: studentské filmové festivaly
  subject:
    topic: filmové festivaly
  subject:
    topic: mladí filmoví tvůrci
  subject:
    topic: Event marketing
  subject:
    topic: Event
  subject:
    topic: ZLÍN FILM FESTIVAL
  subject:
    topic: International Competition of Student Film Zlín dog
  subject:
    topic: Zlín dog
  subject:
    topic: Preparation of cultural event
  subject:
    topic: Event controlling
  subject:
    topic: Student Film festivals
  subject:
    topic: Film festivals
  subject:
    topic: Young film makers
  identifier: http://hdl.handle.net/10563/23496
  access condition: Bez omezení
  record info:
    record identifier: zp32334