Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia - Gharibyan, Gohar (2013)
Studijní obor: Management a marketing
Studijní obor: Management and Marketing
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: značka; strategický management; brand propagaci; marketingový výzkum; rebranding; brand; re-branding; strategic management; brand promoting; marketing research; diplomová práce