Staff View: Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia

Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia

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Bibliographic Details
Main Author:	Gharibyan, Gohar (Dissertant)
Other Authors:	Chovancová, Miloslava (Thesis advisor)
Format:	Manuscript
Language:	English
Published:	2013
Subjects:	značka strategický management brand propagaci marketingový výzkum rebranding brand re-branding strategic management brand promoting marketing research diplomová práce
Physical Description:	pg. 88


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100	1		\|a Gharibyan, Gohar \|4 dis
245	1	0	\|a Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia
246			\|a Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia
260			\|c 2013
300			\|a pg. 88
500			\|a Studijní obor: Management a marketing
500			\|a Studijní obor: Management and Marketing
500			\|a Ústav: Ústav managementu a marketingu
500			\|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
500			\|a Tomas Bata University in Zlín. Faculty of Management and Economics
506			\|a Bez omezení
653			\|a značka
653			\|a strategický management
653			\|a brand propagaci
653			\|a marketingový výzkum
653			\|a rebranding
653			\|a brand
653			\|a re-branding
653			\|a strategic management
653			\|a brand promoting
653			\|a marketing research
655		4	\|a diplomová práce
700	1		\|a Chovancová, Miloslava \|4 ths
710	2		\|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky \|4 dgg
710	2		\|a Tomas Bata University in Zlín. Faculty of Management and Economics \|4 dgg
856	4	0	\|u http://hdl.handle.net/10563/23696 \|y Plný text v Digitální knihovně UTB