Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia

• Main Author: Gharibyan, Gohar (Dissertant)
• Other Authors: Chovancová, Miloslava (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2013
• Subjects: značka; strategický management; brand propagaci; marketingový výzkum; rebranding; brand; re-branding; strategic management; brand promoting; marketing research; diplomová práce
• Physical Description: pg. 88
• Item Description: Studijní obor: Management a marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení