rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingové komunikace firmy VÁHALA a spol. s.r.o
  title info:
    title: Analysis of Marketing Communication of Company Váhala a spol
  name:
    name part: Štefka, Ondřej
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vaněk, Jiří
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2013
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 76 s. 5 s. (92 467 znaků)
  note: Studijní obor: Management a ekonomika, specializace Management a ekonomika podniku
  note: Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingová komunikace
  subject:
    topic: propagace
  subject:
    topic: konkurence
  subject:
    topic: marketingová strategie
  subject:
    topic: B2B
  subject:
    topic: B2C
  subject:
    topic: SWOT analýza
  subject:
    topic: benchmarking
  subject:
    topic: marketing communications
  subject:
    topic: promotion
  subject:
    topic: competition
  subject:
    topic: marketing strategy
  subject:
    topic: B2B
  subject:
    topic: B2C
  subject:
    topic: SWOT analysis
  subject:
    topic: benchmarking
  identifier: http://hdl.handle.net/10563/24142
  access condition: Bez omezení
  record info:
    record identifier: zp30578