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|a cze
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|a Štefka, Ondřej
|4 dis
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| 245 |
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|a Analýza marketingové komunikace firmy VÁHALA a spol. s.r.o.
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| 246 |
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|a Analysis of Marketing Communication of Company Váhala a spol.
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| 260 |
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|c 2013
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| 300 |
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|a 76 s. 5 s. (92 467 znaků)
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| 500 |
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|a Studijní obor: Management a ekonomika, specializace Management a ekonomika podniku
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| 500 |
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|a Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a marketingová komunikace
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| 653 |
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|a propagace
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| 653 |
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|a konkurence
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| 653 |
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|a marketingová strategie
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| 653 |
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|a B2B
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| 653 |
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|a B2C
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| 653 |
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|a SWOT analýza
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| 653 |
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|a benchmarking
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| 653 |
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|a marketing communications
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| 653 |
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|a promotion
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| 653 |
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|a competition
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| 653 |
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|a marketing strategy
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| 653 |
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|a B2B
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| 653 |
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|a B2C
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| 653 |
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|a SWOT analysis
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| 653 |
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|a benchmarking
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Vaněk, Jiří
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/24142
|y Plný text v Digitální knihovně UTB
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