rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: The Internet Marketing Strategy of an On-line Retailer
  title info:
    title: The Internet Marketing Strategy of an On-line Retailer
  name:
    name part: Kouřil, Jakub
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Fialová, Šárka
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 59 s. (81 538 znaků)
  note: Studijní obor: Anglický jazyk pro manažerskou praxi
  note: Studijní obor: English for Business Administration
  note: Ústav: Ústav anglistiky a amerikanistiky
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: internet
  subject:
    topic: marketing
  subject:
    topic: strategie
  subject:
    topic: on-line prodejce
  subject:
    topic: marketingový výzkum
  subject:
    topic: dotazník
  subject:
    topic: marketingový mix
  subject:
    topic: komunikační mix
  subject:
    topic: Alza.cz
  subject:
    topic: Internet
  subject:
    topic: marketing
  subject:
    topic: strategy
  subject:
    topic: on-line retailer
  subject:
    topic: marketing research
  subject:
    topic: questionnaire
  subject:
    topic: marketing mix
  subject:
    topic: promotional mix
  subject:
    topic: Alza.cz
  identifier: http://hdl.handle.net/10563/21208
  access condition: Bez omezení
  record info:
    record identifier: zp30532