rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingové komunikace ve společnosti UDO SK, s.r.o
  title info:
    title: Analysis of Marketing Communication of the Company UDO SK, s.r.o
  name:
    name part: Kováčik, Andrej
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vydrová, Janka
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2013
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 87 s. (119 374 znaků)
  note: Studijní obor: Management a ekonomika, specializace Management a ekonomika podniku
  note: Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: marketingový mix
  subject:
    topic: marketingová komunikácia
  subject:
    topic: reklama
  subject:
    topic: UDO SK
  subject:
    topic: podpora predaja
  subject:
    topic: internetová komunikácia
  subject:
    topic: Marketing
  subject:
    topic: Marketing mix
  subject:
    topic: Marketing Communication
  subject:
    topic: Advertisement
  subject:
    topic: UDO SK
  subject:
    topic: Sales promotion
  subject:
    topic: Internet Communication
  identifier: http://hdl.handle.net/10563/24517
  access condition: Bez omezení
  record info:
    record identifier: zp30379