rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Budování značky pojišťovny Allianz na Slovensku
  title info:
    title: Brand Building of Insurance Company Allianz in Slovakia
  name:
    name part: Ivanič, Matej
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Blahuš, Radek
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2014
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 71 s. (85 664 znaků)
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: značka
  subject:
    topic: budovanie značky
  subject:
    topic: hodnota značky
  subject:
    topic: meranie hodnoty značky
  subject:
    topic: marketingový mix
  subject:
    topic: marketingový výskum
  subject:
    topic: brand
  subject:
    topic: brand building
  subject:
    topic: brand value
  subject:
    topic: brand value measurement
  subject:
    topic: marketing mix
  subject:
    topic: marketing research
  identifier: http://hdl.handle.net/10563/30863
  access condition: Bez omezení
  record info:
    record identifier: zp30374