rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Reklama a propagace v rozhlase, Monotématické rozhlasové pásmo "Jací jsme"
  title info:
    title: Commercial and promotion on the radio, Mono-theme evening named "The way we are"
  name:
    name part: Šimánková, Ivana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Janíková, Jana
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 86 s., 15 s.obr.příloh/ 51 s
  note: Studijní obor: Multimedia a design
  note: Studijní obor: Multimedia and Design
  note: Ústav: Ústav animace a audiovize
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Pouze v rámci univerzity
  subject:
    topic: rozhlas
  subject:
    topic: reklama
  subject:
    topic: zvuková reklama
  subject:
    topic: text
  subject:
    topic: Public Relations
  subject:
    topic: poslechovost
  subject:
    topic: radio
  subject:
    topic: commercial
  subject:
    topic: audio commercial
  subject:
    topic: text
  subject:
    topic: Public Realtions
  subject:
    topic: rate of listening
  identifier: http://hdl.handle.net/10563/329
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp3004