rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt zlepšení kvality služeb na Městském úřadu v Uherském Hradišti pomocí metody mystery shopping
  title info:
    title: Project of Improvement Quality of Services at Městský úřad in Uherské Hradiště by Method Mystery Shopping
  name:
    name part: Ťulpová, Daniela
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Staňková, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2013
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 94 s., 4 s. (136 756 znaků)
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing služeb
  subject:
    topic: marketingová komunikace
  subject:
    topic: marketingový výzkum
  subject:
    topic: mystery shopping
  subject:
    topic: positioning
  subject:
    topic: SWOT analýza
  subject:
    topic: Services marketing
  subject:
    topic: marketing communication
  subject:
    topic: marketing research
  subject:
    topic: mystery shopping
  subject:
    topic: positioning
  subject:
    topic: SWOT analysis
  identifier: http://hdl.handle.net/10563/25579
  access condition: Bez omezení
  record info:
    record identifier: zp29704