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00000ntm a22000007u 4500 |
| 001 |
zp29696 |
| 041 |
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|a cze
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| 100 |
1 |
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|a Miklová, Veronika
|4 dis
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| 245 |
1 |
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|a Projekt marketingové komunikace hotelu Augustiniánský dům
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| 246 |
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|a Project of Marketing Communication of Hotel Augustiniánský dům
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| 260 |
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|c 2013
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| 300 |
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|a 135 s. (182 197 znaků).
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a marketingová komunikace v cestovním ruchu
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| 653 |
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|a marketingová komunikace ve službách
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| 653 |
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|a marketingová komunikační strategie
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| 653 |
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|a reklama
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| 653 |
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|a public relations
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| 653 |
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|a podpora prodeje
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| 653 |
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|a marketing událostí
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| 653 |
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|a internetová komunikace
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| 653 |
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|a SWOT analýza
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| 653 |
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|a PEST analýza
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| 653 |
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|a marketing communication in tourism
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| 653 |
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|a marketing communication in services
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| 653 |
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|a marketing communication strategy
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| 653 |
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|a advertising
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| 653 |
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|a public relations
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| 653 |
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|a sales support
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| 653 |
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|a marketing events
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| 653 |
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|a internet communication
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| 653 |
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|a SWOT analysis
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| 653 |
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|a PEST analysis
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Pilík, Michal
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
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|u http://hdl.handle.net/10563/24001
|y Plný text v Digitální knihovně UTB
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